It’s funny, but living in Chicago the Sh** hit the fan this week as far as “internet radio” goes. See there was this thing called Chicago Sports Webio (catchy name) and it was run by a crook. Not just because he ended up taking a bunch of money from his companies so he could pay for his lifestyle, but because this dude was literally a convicted felon. Yep – that’s the type of man you want to run your internet radio empire right? I mean convicted felons pretty much have proven that they make good decisions in life, why not let them make good decisions with your business?
Anywhoo, let’s pretend that this guy wasn’t a total moron and that he ran his business the right way, you kind of have to ask what they were doing with the money that was earmarked for the business. Well I present to you exhibit A April Rose, Commercial Talent and Associate Director of Charitable Activities. Let’s take a look at the resume of April – I mean the associate director of something has to have a pretty strong background…and I’d say she has a much stronger foreground (you’ll get the joke in a second.)

April Rose...this IS her resume
What fun fact, talent, or mutant superpower of yours should guys know about?: I’m really good at riding horses. I’ll jump on the back of any horse and tame ‘em quick.
Ok…let’s pretend that this wasn’t a terrible hire. I don’t really know that she couldn’t do the job for which she was hired, I’m just sayin she’s good at riding horses so yeah…well she was pretty hot in that Vehix commercial and they didn’t go belly up. So yeah, fuck it, she earned her spot.
Internet Radio is actually a powerful tool if used and run correctly – I mean look at us here at WestSideWill Radio. We didn’t go crazy and start hiring models to positions that would require that they have some sort of power. We didn’t start spending like crazy to bring in “big names” that aren’t really “big names” on the internet. We built WestSideWill Radio the right way. We did it nice and slow – and look we are just weeks away from WestSideWill 2.0 launching and we are more popular than ever (hence the reason we had to build WestSideWill 2.0.)
The theory behind Chicago Sports Webio was strong, in 5 or so years all of the new cars out there will be connected to the internet, where you can have your choice of what you listen to (like WestSideWill Radio) without having to worry about what city you are in or any of that crap. The problem is if you don’t have a web presence you can’t just buy one, you can try your best to buy one, but if you are a LOCAL internet radio network what exactly do you expect? If you just focused on being local you cut out one of the main reasons to be on internet radio, it can be heard anywhere, anytime.
So if we ignore bad leadership, questionable hires, a poor business model and overall poor programming I’m shocked Chicago Sports Webio failed! But if we don’t ignore all that stuff I think it’s fairly obvious why that site/station failed – it isn’t an indictment of internet radio, but an indictment of a bad company that was living in fantasy land.
So I ask all of our Chicago/Illinois listeners to not group everyone in with those idiots who were living in make-believe-fantasy-ride-a-horse-to-work-and-be-a-director-of-something-in-a-company-because-you’re-hot land.
WestSideWill is going to be adding programming in the coming months, programming that will last and of course continue our explosion on the internet radio scene. The thing that everyone should keep in mind is that we are here to stay, and feel free to get comfortable with us, because we aren’t just going to up and leave you like our friends at Chicago Sports Webio.