You know, it’s kind of funny – I surf around the web from time to time to see what other cool sites are out there for unsigned musicians – and to my surprise there is very little out there for you guys that are legit sources of information or a legit service that will do something that you can’t do on your own.
So that’s kind of why I started to think about writing this blog, then it evolved some. I wanted to write a blog about what NOT to pay for on the internet, but that just seemed rude of me to dump on all those scam sites without really having a reason other than to just point out how dumb they are so my idea moved past that. I decided to write a little how-to guide for unsigned musicians, a guide that should help you actually make money!
I know, it’s weird, I’m doing all of this for free…after surfing the net and comparing prices you would think I would be writing this for $9.95 a month + initial fee of $20.00…but I’m giving away my knowledge for free. Nope. It’s all going to be free right here in our WestSideWill.com blog.
Each blog I write about this I’m going to touch on something different, I’ll even point out great sites that I find and the not so great. For this first blog I just want to get some ground rules down that unsigned musicians NEED to follow before you even think about trying to turn music into a career.
First, you have to be HONEST ABOUT YOUR MUSICAL TALENT. I’m not going to lie, we have over 1,200 artists here on WestSideWill Radio…and some of you aren’t real honest about what you are good at. I can’t even count the number of times when I hear a band or group who has a legit musical score or beat but when the vocalist opens his/her mouth you want to punch someone in the face. Yeah, it’s about that time that I think Dave is happy that we are in different booths when we do the shows. The point here is that the band has to realize that they have a good song, good instrumentation, but a BAD singer. That’s OK if you are just doing music for fun, or just doing it because it’s something you love. That’s the exact reason that we play it on WestSideWill Radio, someone is doing that music because they love it, and really just want to have fun with it so we show it love because of the dedication. Now if our site was only interested in playing artists who wanted to be bankable or who were good those songs wouldn’t sniff the airwaves. I know as artists, and heck even as people, it’s hard to take what people say when the truth hurts. It’s even harder to give out the truth to someone who sucks at singing – so when you find a group who think you suck as a singer maybe…you should listen and pick up the tambourine and find a new singer for your musical project.
Second, treat your musical act (band/solo act/rap group/whatever) as a business. The goal of a business is to make money, so you have to make moves that will make you profitable. This means you have to STOP PAYING FOR MYSPACE PLAYS! Yeah, I’m talking to you, band who wants the size of the e-ego (or Ego) to be huge because they get over 12000 plays a day! Yeah, neat you have a computer click on to your music 12,000 times a day, all for the LOW LOW fee of $25.00 a day. There are better ways to spend that $25.00 that will result in real listeners and real traffic to your band – or you can just pocket the $25.00 and save it for more important things. The point is you have to bring in more money than you spend, but did you know that it takes most small businesses (which unsigned musicians count as) at least 12 months before they start to turn a profit? So in that first year you are going to be spending more than you take in, that’s something you are going to have to be prepared for. There is no get rich quick method in any business that works. Don’t listen to those websites that promise if you pay them $10.00 a month that they are going to teach you have to quit your day job in a week and start playing music full time. That’s stupid talk. And, again if you look at the first thing that I asked that you do, be honest about musical talent, business owners have to make tough decisions. Even if that means telling your best friend of 50 years that he can’t sing, it’s something you are going to have to do if you want to start making a profit. This part of my 3 steps is going to be the one that I’ll focus on the most. There are great ways to make money with your unsigned music – you just have to know what to do and where to look. There are also great ways to lose a ton of money paying idiots to do nothing but take your money – again you have to know what to look for.
Third, you have to make an effort. I was going to put this first but I thought it was obvious, but if that was the case I wouldn’t have to list it at all. Making an effort doesn’t mean spending money, it does however mean that you have to suck it up and make a cold call to a bar/club/venue and ask what it would take to perform there. Yes, I know, those calls are scary and most likely won’t end well but it wouldn’t be hard to do if it was easy (Yogi Berra anyone?!?!). Of course this is the bread and butter of making and effort, but there’s all sorts of other stuff that fall into this category that I’m going to talk about. I think you just have to realize that making an effort is going to be a big part of this, but making an effort isn’t the only thing. If trying hard was all that counted we’d all be rich…
That’s all I’m really going to touch on today, I don’t want to bog down the blog with a 10,000 word essay about how to make money, so I’m going to do a handy dandy guide that is going to help everyone out. Will this guide make everyone super rich with their music? Nope. But if you follow ALL of the three steps above you should vastly improve your standing.
Stay tuned for the next chapter of this blog coming soon!!!!!